Brands exist whether managed or not and sometimes it
isn't the marketers who own a brand.
From global super brands to personal branding, brands and branding itself is now in most of the world's vocabulary.
All businesses have brands some potentially worth more than their physical assets - but all truly sustainable businesses see their brand as an organic and dynamic asset.
And like any living thing a brand needs to be nurtured, fed and understood.
However many organisations irrespective of brand value and size do not have a true understanding of what their brand really is - that is how it exists and how it could exist in the perceptions of their customers, potential customers and competitors.
Black Lab has extensive experience in the review of brands from their strategic purpose and how it feeds business objectives, through to the creation of brand values, identity and creative treatments.
Black Lab has extensive experience of reviewing brands for relevance, effectiveness and differentiation.