Even if you work on your own, having the right team is vital, not just people and skill groups, but the right people and skill groups brought together in the right way at the right time for a common and commonly understood purpose.

As marketing becomes positioned more and more as a specific business 'science' its true effectiveness is driven by the 'art' of integrating its activities and people in to every team function and stage of the business process.
Marketing structures (both internal and external) and the people within them, must not only deliver their own objectives, but must also work in synergy with all business functions and customer groups to deliver and determine the strategic development of an organisation.
Black Lab has an extensive background in delivering projects to ensure that marketing teams and structures are both fit for purpose to deliver objectives and to interact internally to maximise effectiveness.
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